At Premier Sport HQ, we use cookies and similar technologies to keep the site running smoothly, remember your preferences, and better understand how visitors use our website. This Cookie Policy explains what cookies are, how we use them, and the choices you have.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or phone) when you visit a website. They help the site recognize your device, remember certain information about you, and improve your overall browsing and shopping experience.
2. How We Use Cookies
We use cookies for several important purposes, including:
- Essential Cookies – Required for the basic operation of the website, such as security, page navigation, and access to secure areas. The site cannot function properly without these cookies.
- Performance & Analytics Cookies – Help us understand how visitors use our website (for example, which pages are visited most often) so we can improve performance and user experience.
- Functionality Cookies – Allow the website to remember your preferences (such as region or login details) and provide enhanced features.
- Advertising & Targeting Cookies – May be used to deliver relevant ads, limit how often you see an ad, and measure the effectiveness of advertising campaigns.
3. Types of Cookies We Use
You may encounter the following types of cookies on our website:
- First-Party Cookies – Set directly by Premier Sport HQ to support core functionality and preferences.
- Third-Party Cookies – Set by third parties (such as analytics or advertising providers) to help us understand usage and deliver relevant content.
- Session Cookies – Temporary cookies that are erased when you close your browser.
- Persistent Cookies – Remain on your device for a set period or until you delete them.
4. Examples of Cookies We May Use
The exact cookies in use can change over time as we update or add services, but examples may include:
| Cookie Name | Purpose | Type | Typical Expiration |
|---|---|---|---|
_shopify_* / _shopify_s
|
Core Shopify cookies used for session management and store functionality. | Essential / First-Party | Session / Short-term |
_ga |
Used by Google Analytics to distinguish visitors for analytics and performance insights. | Analytics / Third-Party | Up to 2 years |
_gid |
Used by Google Analytics to distinguish visitors on a per-session basis. | Analytics / Third-Party | 24 hours |
_gat |
Used by Google Analytics to throttle request rate and help manage traffic. | Analytics / Third-Party | 1 minute |
cookie_consent |
Stores your cookie preferences so we don’t repeat the banner once you’ve made a choice. | Functionality / First-Party | Up to 1 year |
| Marketing / ad cookies (e.g., Meta / Google Ads) | Support advertising campaigns, measure performance, and deliver relevant ads. | Advertising / Third-Party | Varies by provider |
The specific cookie names and durations may change as platforms like Shopify, Google, or other providers update their technologies. This table is intended as a general guide.
5. Managing & Disabling Cookies
5.1 Browser Settings
Most web browsers allow you to manage cookies through their settings. You can choose to:
- Accept or reject all cookies.
- Delete existing cookies.
- Set preferences for certain websites.
For more information, you can visit the help pages of popular browsers, such as:
- Google Chrome – “Manage cookies in Chrome”
- Mozilla Firefox – “Enable and disable cookies in Firefox”
- Safari – “Manage cookies and website data in Safari”
- Microsoft Edge – “Delete cookies in Microsoft Edge”
5.2 Opt-Out Options
You can also manage certain analytics and advertising cookies through these tools:
- Google Analytics Opt-Out: Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative: https://www.networkadvertising.org/choices/
- Digital Advertising Alliance: https://optout.aboutads.info/
Please note that disabling certain cookies may impact your ability to use some features of our website (for example, keeping items in your cart or staying logged in).
6. Cookie Consent
When you first visit our website, you may see a cookie banner or notice that asks you to accept or manage cookies. By clicking “Accept” or continuing to use the site, you agree to our use of cookies as described in this policy. Where required by law, you will have the option to adjust your cookie preferences.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies, our services, or applicable laws. When we make changes, we will update the “Last Updated” date below and post the revised policy on this page.
8. Frequently Asked Questions
8.1 Do I have to accept cookies?
No. You can choose not to accept non-essential cookies by adjusting your browser settings or, where available, using the cookie preferences provided on our website. Essential cookies—those required for basic site functionality— are generally necessary for the site to work properly.
8.2 Will the site still work if I disable cookies?
Basic pages may still load, but certain features may not function correctly—for example, staying logged in, remembering your cart between visits, or seeing relevant content based on your preferences.
8.3 Where can I learn more about cookies in general?
For more detailed information, you can visit:
9. Contact Us
If you have any questions or concerns about this Cookie Policy or how we use cookies, you can contact us:
- Email: support@premiersporthq.com
- Phone: 307-313-1701
-
Mailing Address:
Premier Sport HQ
30 N Gould Street Suite R
Sheridan, WY 82801
United States
Last Updated: November 2025